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Industry: Mobile ROI

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With internet access being incorporated into trains, planes, and automobiles, marketers have new opportunities to reach consumers en route. Here's what you need to know.
 

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The increasing number and variety of mobile devices is placing demands upon operators' device management tools. Tom Blackie suggests an answer.
 

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Perhaps you haven't yet come to terms with the ways mobile will impact nearly every aspect of future life. Consider these 10 areas where the platform is poised to grow significantly in the coming year.
 

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Mobile marketing is becoming more commonplace, but there are still ways to hurt your brand when working with this channel. See how some simple decisions can help you avoid these pitfalls.
 

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Why focus your attention on trendy smartphone users when there are broader-reaching options available? Here are a few alternatives that can ramp up your mobile marketing efforts much more rapidly.
 

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Adverts that know where you are could be lucrative - not to mention controversial
 

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With consumers pinching pennies more than ever, mobile coupons are a great way to target them at the point of purchase. Find out how to start taking advantage of this emerging strategy.
 

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This article talked to adult specialists Julia Dimambro and Mike Falco about the sector's challenges.
 

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Based on BlackBerry, but relevant to other platforms too.
 

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Great potential lies in the union of mobile social networking and location-based services. Take a look at some of the forces currently shaping this space.
 

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